The Centennial Campaign at Appalachian State University was a yearlong event in 1999, to celebrate the hundred year anniversary of the founding of the institution. Programming during this year included special workshops, lectures, exhibits and symposia on student development issues, sustainable development, children's literature and the women of Appalachian. The celebration also featured arts events, including special concert and performances, visiting scholars, art installations, folk music and story events, and dramatic performances. University administration also used the occasion to launch new initiatives: more off-campus programs, building renovations and enhancing university athletics.
Appalachian State University was founded as Watauga Academy in 1899 by B.B. and brother D.D. Dougherty. In 1929, the school became a four-year, degree-granting institution – Appalachian State Teachers College. In 1968, ASTC reorganized and became Appalachian State University, and was absorbed into the University of North Carolina system four years later.